We can print in traditional ink, basic and custom-mixed colors. We also have the ability to print in digital black and full color!

Printwork can be a great promotional tool, whether it is for is a real estate flyer, a trade show handout, a poster, a business card, letterhead, or any other useful application. The majority of the most professional and eye-catching prints are in full color.

"Full color" usually means standard four-color print. Four-color printing is also referred to as standard color printing and employs cyan, magenta, yellow, and black inks, often abbreviated to “CMYK.” Most computer programs will convert any text or image to CMYK. This is usually the recommended art method and even a full-on requirement of some print shops. High quality, full color commercial printing is usually done on digital or offset presses using this four-color build process. These four colors are used to create the many different color shades seen in a brilliant, full color print.

Color can be tricky, because what you see on your computer screen is called "RGB" (red, green, blue) color; it is a different color model than the four-color process. Frequently, there is a wide variation in monitor technologies and calibration, and colors can be similar, but not exactly the same. Make sure you communicate to us what color you need to see in the final product. If you make a sample print on your inkjet or laser printer, there may be some variation from the color produced by your printer versus the offset presses and digital printers that we possess. Colors are difficult to mix in the exact same proportion. Once the right color is selected, it may appear to be different on the computer and on the final document. It is important that the colors be seen in natural sunlight, and will reveal the true color of the print.

One of the many advantages of the four-color process is that computer-controlled inking and chemical mixing systems provide color consistency. Automatic color and register control maintains consistent quality, making four-color process the most popular printing choice. The computer-controlled process is highly accurate and makes it easy to make an exact color match. Once the computer finalizes the exact proportion of colors to be mixed, automated machines take over to input that exact amount into the mixing chamber.

When an exact color match is essential, a "spot color" of specially mixed ink is used in printing. These special inks are called Pantone (PMS) colors. You can use our color swatch books showing thousands of Pantone colors and get an exact match to what you're looking for. Spot colors are used most frequently for one and two-color jobs and when an exact color needs to be produced every time.

Full color printing is easy and affordable, so let your imagination soar!